Four Easy Ways To Start.
I know that speaking on camera can be frustrating, but with the right guidance and support, I know that you can be memorable and connect and build trust with your audience.
So here's four ways to get you started.
Helping Ambitious Leaders Build Authority & Trust
Using Video.
Does This Sound Like You?
"I've got no confidence when I speak."
"I don't know what to say on video"
"I've tried video before and it didn't work!"
"I don't like the way I look or sound."
"I need to be more professional."
There are lots of reasons that hold us back from making videos for your business and that's where I can help.
But it's a process and that's what I want to show you.
So, you build authority and trust online.
That's what you want, yeah?
As a presentation coach, I love the process of creating and helping you to do the same, whether it's creating a video for social media or for your email marketing list.
I show you what to say, how to say it and understand your audience.
To help you find your voice and build authority and trust.
If you're looking for expertise in video coaching or presentation, then come see more.
Let's push play to get started.
What's Your
Super Power?
Everyone has a super power inside of them and with confidence and the right coaching, you will shine.
Using these hidden talents in your videos will help you connect with your audience in a deeper, more meaningful way.
Let me show you how.
Where I Work.
Video Content At Every Step Of The Customer Sales Journey.
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Social Media Video.
This is where I spend most of my time, helping business owners create engaging content to start conversations online. To get them to your website and take action.
I show you what to say and how to say it with my script framework.
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Email Marketing Video.
Email marketing is a vital tactic in any business as it's an opportunity for your prospects to put their hand up to say "Yes, I want more", so I'll show you how to incorporate engaging video to help them decide.
Different content to your social media and blogs, to persuade them to take action.
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Landing Page Video.
Once they're on your website, you'll need to engage them with videos to sell them on your story and why they should choose you. These can be hero videos on your site or landing page videos.
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Sales Video.
You might be considering running ads on Facebook, Instagram, LinkedIn or even YouTube. I can help you with your scripting and presentation of your video ads or videos on your landing pages to get those eyeballs and clicks.
Let me help you nail your video presentation.
Work with me to plan your video content in any of these formats and to coach you in your presentation including scripting.
I'll help you brief your videographer or show you how to record them on your mobile phone.
My Expertise.
As A Video Coach For Business, I Understand How To Get The Best From You.
Whether you're a small business trying to reach your prospects on social by using video filmed only on a mobile phone or you're a larger business wanting to incorporate video into your email marketing or blogs, then I can consult or coach you through the process.
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Content
From talking head videos to media shows and everything in between, we're a team of creatives who love ideas & concepts.
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Presentation
From scripting and copywriting through to directing you in your performance, so you're the best you can be. I can help you film on your phone, brief your videographer or introduce you to our network of video production experts.
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Distribution
How to promote your video organically and by using earned and paid media to reach your audience.
JOIN MY FREE FACEBOOK GROUP
When I started creating videos on LinkedIn and Facebook in 2018, I wished that there were people I could ask for help.
There were so many questions.
What to talk about?
The equipment?
How to edit?
How to maximise the platforms?
Should I upload to YT?
So, now there is.
Join our FB group to help you get it right.
UNMISSABLE
YOU
Filming a video doesn't need to be hard.
But I understand that there's a lot to get right.
Your script.
Your delivery.
The equipment.
Editing.
Distribution.
That's a lot, right?
So, if you're a small business, let me help you start with this easy process that won't break the bank.
Filming only on your mobile phone.
FREE
TRAINING
Who doesn't like some free training?
Every two weeks, we'll show you what's working in the world of video, and what goes with it.
Video works well on social media, email marketing, personal branding and on your website.
I'll either do the training by myself or collaborate with other experts so you learn and grow.
Register here, it's free.
SALES
ACCELERATOR
If you're a business owner, you'll probably use emails to communicate with your prospects to remind them of your product or service.
Because it's a low-cost way to reach them.
But what if you could get better open rates or clicks?
Then you would make more sales, right?
Join email marketing expert Glenn Edley and myself in the 30-day Small Business Sales Accelerator.
Work With Me One On One.
You might want a website or landing page video or even a sales video, where you want that peace of mind and to have an expert guide you on your script, to rehearse you, and give you the confidence to nail your performance. Doing video is hard so get the right advice from the start so you're sucessful, saving you time and money.
What People Are Saying.
Director at KWE
Keith Ward
“I had a very small budget and... astonishingly, I've had about 10, 12, or 15 leads per day since 2nd January and here we are just barely a month later.”
Owner at Nikki Hart Nutrition
Nikki Hart
“He knows how to make me look good”
Director at Fresh Eyre
Maggie Eyre
“As a presentation coach, I'm a big believer in getting other presentation coaches to direct you and John knows how to get the best from you"
Owner at JACAL
Logan Granger
“I like that video is another medium, and video is far more accessible now. It's got reach, so it's worth the effort. Plus, John knows what my audience needs”
Asset Finance at Crediflex
JP Hechter
“I got 2-3 leads after the first couple of videos. Isn't that what it's about?"
Broker at Kakipo Business Sales
Raj Brij
"John really understands LinkedIn and how to get high views of your video"
Marketing Strategist at Potent Marketing
Stu Lees
Mate, just doing my Unmissable Me video and its hard to comprehend - that after years of trying and failing to do this, you've made it easy for me"
Owner at Payroll Consult
Karyn Campbell
"I was lucky enough to attend one of John’s free training sessions and then signed up for the Unmissable package. It was outside my comfort zone, but John’s guidance and encouragement made it a very easy process. I was delighted with the result and loved all the feedback from my videos! "
My Promise to You.
I'm a champion of DIY.
Coaching you with your content, scripting and presentation and helping you use video to build authority and credibility online.
To help business owners like you, show up like a superstar, on social media, websites, online courses and email marketing.
To find your voice.
My core value or promise, is to transform you,
from good to great, by educating, informing and entertaining your audience, wherever they are in the sales process.
The three core differences that set me apart are:
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Video Presentation Coach
Most presentation coaches help you with your delivery only, and most video coaches help you film highly produced videos and come from a filmmaking background. I'm content-lead, showing you want to say in your videos along with how to say it and produce it.
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Social Media Platform Training
Content on LinkedIn is only as good if you know how to maximize the platform. Optimizing your profile for
lead generation, connection management and
content engagement.
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Content Planning
I eat my own dog food.
I will show you what content to create because I've done it myself and for clients on LinkedIn and Facebook.
To stand out on social media and to make sales on email, you need the right videos for your prospects,
at the different stages of the buying cycle.
You Have Questions?
Answers for you.
WHAT DOES A PRESENTATION COACH DO?
A presentation coach focuses on three core tenets.
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Your audience. Who are you talking to while on camera?
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Your content. Making it memorable so it will resonate with your audience.
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Your delivery. How you bring your content to life through how you say it.
DIFFERENCE BETWEEN ORGANIC & PAID VIDEO?
We help you create content for your social media channels and doing that consistently and organically.
It's not boosted. It does not have an ad campaign behind it. However, it makes sense that you repurpose some of your content into paid ads to drive more prospects to your website or landing pages.
While we don’t do this for our clients, we can put you in touch with great digital marketing people to help you do it.
HOW CAN TALKING HEAD VIDEO WORK BEST?
There are a few factors which may determine when you start seeing results.
The first is, how many connections or followers do you have on LinkedIn and Facebook. Like anything, it takes time to grow. You need to be active on LinkedIn and engaging in other people’s content before people connect with you and your content.
Secondly, are your connections or followers, the people you want to be talking to about business? Normally when we start on LinkedIn or Facebook business pages, we invited old friends, colleagues, school friends so if you have 200 LinkedIn connections, it’s fair to say that maybe only a third of them could be your actual prospects.
Thirdly, most business owners want to see a ROI on any marketing activity. But video is not a marketing tactic, it’s a trust tactic.
You need to have a business sales strategy, be actively seeking out prospects through networking, email marketing, digital marketing or referrals – you cannot rely on the video content alone to bring you conversations online. People will look you up on social media after first meeting you and if you have video there – then voila, then the magic happens.
WHAT CONTENT WORKS BEST?
The number one mistake that I see a lot of businesses make, is they just talk about their business or sales. They talk about what they do. This is the wrong approach.
If you look at your personal Facebook page, your friends engage, like and share your personal stories, your challenges, your wins or your frustrations and this needs to be communicated in business as well. Not all the time but there needs to be a balance of content. Remember, people buy people first.
They buy your WHY you do what you do.
They also buy because of the type of person you are, your philosophy, your journey, the communities you support and the places your go. So, we share all of you on LinkedIn and Facebook, not just the business of transacting goods and services.
HOW DO YOU MEASURE VIDEO EFFECTIVENESS?
The first thing is to what NOT TO LOOK FOR, when you're looking to measure the effectiveness of your personal videos on LinkedIn. Don't look at the vanity metrics. Don't look at the likes and don't look at the views of your video content. At least for the first three months.
It's a bit like going to a party, if you go to a party once and you don't know anybody, you probably got to work hard at working the room and introducing yourself. But if you go to the same party twice a week for three months, you're going to get to know people, right?
Look at profile views, connection requests and page likes if you’re on Facebook. Engage with other people’s content on LinkedIn and they’ll reciprocate on yours, that’s where relationships start. Yes, on occasion, you may get someone who hasn’t liked or commented on your content, but they want to meet you and maybe even do business. While we say, this isn’t likely until 3-4 months after you start, some clients have had it on their first video.
CAN YOU DO MY VIDEOS FOR ME?
We started working with clients through a video subscription and while we still do this for some clients, most people want to either DIY or dip their toes in with a few videos to see if it works for them.
So, we can show you how to do it yourself using only your mobile phone or we can brief yours or our video production specialists to bring it to life.
CAN I DO IT MYSELF?
Yes. Getting someone to do the videos for you can be expensive so we have a group training program but limited to 15 people, where you learn to map out your content, understand what equipment you'll need, get some rehearsal time and presentation guidance and we'll show you how to maximize your videos on the social platforms.
WHAT TYPE OF CLIENTS WORK WITH YOU?
We started working with service businesses because of the high value they provide their customers and who are frustrated with the lack of engagement they get online. We have also worked with small businesses but can consult or coach with larger businesses.
People say that they want to grow, but do you really?
We're not the people to call if you just want "average".
You'll be hungry for success and realize the possibilities that video offers and to do that, you'll be willing to get out of your comfort zone. We’ll do the rest. We're a no BS zone.
Our Clients.
Get in touch.
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