Who's Different?
We all are right.
Phew.
We're like no other.
The New Zealand video industry is large with lots of video production operators servicing different types of video to be placed in many different locations.
In this diagram, we’ll show you the types of video, a description of it's use, the approximate price per video and in which locations the video is generally used.
We only do Personal Video for Social Media.
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Corporate, Brand, Television Commercials
Placement
TV, Film, Website
Price
$10,000 per video
Big budget, one off videos used to market a product or service, large shoots, multiple stakeholders
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Product, Profile, Explainer, Animated, Training
Placement
Website
Price
$3,000 per video
One off videos to demonstrate complex ideas, mainly for website
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Event, Wedding, Entertainment
Placement
TV, Social, Album, Website
Price
$3,000 per video
One off videos that amplify an event/experience, for many locations or to keep as momentos
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Personal, Talking Head Video
Placement
Social, Website
Price
$300 per video
Multiple videos shot of 1-2 people talking to camera, for consistent use, primarily for social media
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Why Personal Video?
As a small business owner or personal brand, it's tough getting attention online but research shows us that if you consistently show up on social media with video - building trust, informing, educating and entertaining your audience, you’re top of mind for the viewer, you're remembered, people call and meet you, people do business with you.
You grow.
Do you want to grow your social media presence for your business or personal brand?
If you nodded or smiled, then you are in right place.
Let’s take you on a tour of how our monthly video subscription service works.
The process we follow, the magic we apply to you and your videos and most importantly what the benefits are of doing personal video with us.
It’s an easy-to-watch three-minute animated video.
You'll need your headphones or volume up.
Let’s push play.
How
We
Work.
Our Difference Matters
We're like no other.
We create memorable and consistent video of you with three core differences that sets us apart from anyone else in the video industry.
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Video Presentation Coach
We take the time and invest in you. Your personal presentation coach to hold your hand and ensure that your content is right for your audience and most importantly, you're professional in how you deliver your message.
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Social Media Platform Training
Video on LinkedIn is only as good if you know how to maximize the platform. Optimizing your profile for lead generation, connection management and content engagement.
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Social Media Copy and Attraction
Most video agencies don't write copy, they produce video.
We do both.
We know, that to stand out on social, it's not just the video but the post copy, hashtags and video packaging that get eyeballs.
Client Testimonials
Here’s what some of our clients say about why they started working with us, our process, and some of the results they’ve been getting on LinkedIn and Facebook.
Under each testimonial, there’s a link to their LinkedIn profile.
Connect with them and ask them what they say about us.
In the meantime, here's their video testimonials.
John delivers the best value video in market for getting me in front of my prospects on social media. He's my trusted adviser for online video.
I was scared of doing video. Who wouldn't be?
But that's where John is different. As coach he helped me with my confidence and now I love doing videos.
John has a special skill. He's transformed my life and my business, by standing by my side and coaching me to keep moving forward.
He's so creative and I just love working with him because he makes me comfortable on camera and I get leads from my videos,
Frequently asked questions
Answers for you.
WHAT DOES A VIDEO PRESENTATION COACH DO?
A Video Presentation Coach focuses on three core tenets.
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Your audience. Who are you talking to while on camera?
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Your content. Making it memorable so it will resonate with your audience.
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Your delivery. How you bring your content to life through how you say it.
DIFFERENCE BETWEEN ORGANIC & PAID VIDEO?
We help you create video content for your social media channels and doing that consistently and organically.
It's not boosted. It does not have an ad campaign behind it. However, it makes sense that you repurpose some of your content into paid video ads to drive more prospects to your website or landing pages.
While we don’t do this for our clients, we can put you in touch with great digital marketing people to help you do it.
HOW CAN PERSONAL VIDEO WORK BEST FOR ME?
There are a few factors which may determine when you start seeing results.
The first is, how many connections or followers do you have on LinkedIn and Facebook. Like anything, it takes time to grow. You need to be active on LinkedIn and engaging in other people’s content before people connect with you and your content.
Secondly, are your connections or followers, the people you want to be talking to about business? Normally when we start on LinkedIn or Facebook business pages, we invited old friends, colleagues, school friends so if you have 200 LinkedIn connections, it’s fair to say that maybe only a third of them could be your actual prospects.
Thirdly, most business owners want to see a ROI on any marketing activity. But video is not a marketing tactic, it’s a trust tactic.
You need to have a business sales strategy, be actively seeking out prospects through networking, email marketing, digital marketing or referrals – you cannot rely on the video content alone to bring you conversations online. People will look you up on social media after first meeting you and if you have video there – then voila, then the magic happens.
WHAT CONTENT WORKS BEST?
The number one mistake that I see a lot of businesses make, is they just talk about their business or sales. They talk about what they do. This is the wrong approach.
If you look at your personal Facebook page, your friends engage, like and share your personal stories, your challenges, your wins or your frustrations and this needs to be communicated in business as well. Not all the time but there needs to be a balance of content. Remember, people buy people first.
They buy your WHY you do what you do.
They also buy because of the type of person you are, your philosophy, your journey, the communities you support and the places your go. So, we share all of you on LinkedIn and Facebook, not just the business of transacting goods and services.
HOW DO YOU MEASURE VIDEO EFFECTIVENESS?
The first thing is to what NOT TO LOOK FOR, when you're looking to measure the effectiveness of your personal videos on LinkedIn. Don't look at the vanity metrics. Don't look at the likes and don't look at the views of your video content. At least for the first three months.
It's a bit like going to a party, if you go to a party once and you don't know anybody, you probably got to work hard at working the room and introducing yourself. But if you go to the same party twice a week for three months, you're going to get to know people, right?
Look at profile views, connection requests and page likes if you’re on Facebook. Engage with other people’s content on LinkedIn and they’ll reciprocate on yours, that’s where relationships start. Yes, on occasion, you may get someone who hasn’t liked or commented on your content, but they want to meet you and maybe even do business. While we say, this isn’t likely until 3-4 months after you start, some clients have had it on their first video.
HOW MUCH TIME IS REQUIRED OF ME?
In the development stage we consult with you weekly to build your assets but once your content is live, we'll sit down with you every eight weeks to plan out your next three-month of videos.
Other than content planning, once the videos are posted, we expect our clients to comment and engage with people online and develop those relationships. We coach you through this process so you maximize and leverage the content that we create for you.
TALK ME THROUGH SCRIPTING AND FILMING?
We find that most business owners aren’t proficient with reading an auto cue and making it sound that it’s not read so, we plan the structure of your videos, how you start and end, what they key points are and this can be done in a free form delivery. Additionally, most business owners know their business inside out, so it is a matter of trusting and backing your knowledge.
After our content planning session, we will provide you with everything you will need for the half day shoot. We record all your content for three months. Sometimes it takes 2 hours, sometimes the full four hours.
We only produce short-form videos which are 60-90 seconds as this work best on social media, so it does not take long.
WHAT TYPE OF CLIENTS WORK WITH YOU?
We work with a cross section of industry – businesses who sell both products and services.
We tend to focus on three core functions - sales professionals, building, construction and trades and marketers but personal video can work for anyone. We mainly work with the owner or founder of the business as they are able to make the key decisions.
You just need to be hungry for success and realize the possibilities that personal video offers and to do that, you'll be willing to get out of your comfort zone. We’ll do the rest.
Our Clients
Get in touch
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