Helping advisers build value & trust on social media 🚀 NZ's first talking head video subscription service

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Build Your Online Presence.

2020 taught us that we need to be online and having a presence there is paramount for both growth in our business and providing value in others.

For advisers you have specialist knowledge that is of great value to everyday kiwis and we want to help you unpack that knowledge so you build authority and resonance for your online audience.

But writing and posting on social media to get that attention, to inform and educate your prospective customers typically has low engagement.

We've seen advisers spend hours of their precious time finding the right words and images to put in front of their prospects.

For what?

A few likes or sometimes nothing at all.

Marketing is about starting conversations and building trust.

We want to help you get noticed over the long term on social media and to provide that value that your prospects need now after a challenging 2020 and consistent "talking head video" builds trust faster than any other form of social media communication.

In six easy steps.

We plan, coach, shoot, edit, write and post your videos so you consistently show up for your audience with engaging and memorable video content that drives conversations and trust.

So when your prospects finally meet you, they say "I know who you are and the value that you provide".

We deliver value for our clients so you can provide value to yours.

New Zealand's first and only talking head video subscription service.

Let's push play and get started building your online presence today.

GET STARTED

Stand Out from Your Competitors.

Video is a powerful medium and easily consumed. Research shows us that if you consistently show up on social media with video, you’re top of mind for the viewer.

Why?

You're building trust, a connection, informing, educating and entertaining your audience.

You stand out. You're remembered.

You get conversations started.

Boom.

But we're different to other video services as we only shoot people.

Video of you or talking head video.

Let’s take you on a tour of how our monthly video subscription service works.

The process we follow, the magic we apply to you and your videos and most importantly what the benefits are of working with us.

It’s an easy-to-watch three-minute animated video.

You'll need your headphones or volume up.

Let’s push play.

Six Easy Steps to Start.

We know that the fear of being judged, lack of confidence, not knowing what to say and having time to make it look professional are all common barriers to entry for you to do video on social media.

Our unique framework allows you to produce video with confidence, get those conversations started online and develop relationships to turn them into leads.

We take the stress out of the process in six easy steps so you can concentrate

on doing what you do best.

Content Planning

Since 2017, we've posted over 1,000 videos, so we have a good idea of what works and what doesn't.

Everybody is different but we'll plan together your content, so it works for your audience and how you need to show up for them.
Presentation Coaching

Our goal is to have you be authentic online, so you show up professionally.

When we're certain that you're real, we'll work with you on what to wear, what props you can use to enhance your presentation and how you can use our easy to remember acronym COBWEBS have you stand out from the crowd.

This step sets us apart.

We'll work on your scripting, how you deliver your message and be memorable online.
Video Shoot

We'll come to you or you can come to our green screen studio in Auckland to record your videos.

We make you look good.

We'll have you relaxed and ready to record with lighting and audio so everyone watching will think....

Wow.

Video Editing/Captions

We keep your editing simple.

We use b roll, text, name and pop graphics, a call to action end frame, a music bed and we add captions to every video.

Consistently.
Post Copywriting

This is where we go the extra mile.

Posting your video is one thing but framing it with engaging written words that position your video and why people should watch is a crucial step that video production companies simply don't understand.

We know how to write for the eye, use attention grabbing headlines to capture the scrolling readers attention.

This drives eyeballs to your video.
Platform Scheduling

We eat our own dog food.

We create and post video ourselves, so we've tested when is the optimal time to post and how to get the best engagement.

We take the posting off your hands, so you consistently show up for your audience.

We post in real-time on LinkedIn so all you need to do is start those conversations when your network comments on your videos.

Our Promise to You.

In the world of video, there's a monumental jump from

DIY to a videographer and that can cost you thousands of dollars for just one video.

Our mission is to bridge that gap.

To help advisers like you start using the power of video.

Our core value or promise, is to transform you

from good to great, to help you get conversations and leads on social through memorable and consistent video

of yourself.

The three core differences that set us apart are:

Video Presentation Coach

We take the time and invest in you. Your personal presentation coach to hold your hand and ensure

that your content is right for your audience and most importantly, you're professional in how you deliver

your message.
Social Media Platform Training

Video on LinkedIn is only as good if you know how to maximize the platform. Optimizing your profile for

lead generation, connection management and

content engagement.
Social Media Copy and Attraction

Most video production companies don't write copy, they produce video.

We do both.

We know, that to stand out on social, it's not just the video but the post copy, hashtags and video

packaging that get eyeballs.

GET STARTED

You Have Questions?

Answers for you.

WHAT DOES A VIDEO PRESENTATION COACH DO?

A Video Presentation Coach focuses on three core tenets.

Your audience. Who are you talking to while on camera?
Your content. Making it memorable so it will resonate with your audience.
Your delivery. How you bring your content to life through how you say it.

DIFFERENCE BETWEEN ORGANIC & PAID VIDEO?

We help you create video content for your social media channels and doing that consistently and organically.

It's not boosted. It does not have an ad campaign behind it. However, it makes sense that you repurpose some of your content into paid video ads to drive more prospects to your website or landing pages.

While we don’t do this for our clients, we can put you in touch with great digital marketing people to help you do it.

HOW CAN TALKING HEAD VIDEO WORK BEST?

There are a few factors which may determine when you start seeing results.

The first is, how many connections or followers do you have on LinkedIn and Facebook. Like anything, it takes time to grow. You need to be active on LinkedIn and engaging in other people’s content before people connect with you and your content.

Secondly, are your connections or followers, the people you want to be talking to about business? Normally when we start on LinkedIn or Facebook business pages, we invited old friends, colleagues, school friends so if you have 200 LinkedIn connections, it’s fair to say that maybe only a third of them could be your actual prospects.

Thirdly, most business owners want to see a ROI on any marketing activity. But video is not a marketing tactic, it’s a trust tactic.

You need to have a business sales strategy, be actively seeking out prospects through networking, email marketing, digital marketing or referrals – you cannot rely on the video content alone to bring you conversations online. People will look you up on social media after first meeting you and if you have video there – then voila, then the magic happens.

WHAT CONTENT WORKS BEST?

The number one mistake that I see a lot of businesses make, is they just talk about their business or sales. They talk about what they do. This is the wrong approach.

If you look at your personal Facebook page, your friends engage, like and share your personal stories, your challenges, your wins or your frustrations and this needs to be communicated in business as well. Not all the time but there needs to be a balance of content. Remember, people buy people first.

They buy your WHY you do what you do.

They also buy because of the type of person you are, your philosophy, your journey, the communities you support and the places your go. So, we share all of you on LinkedIn and Facebook, not just the business of transacting goods and services.

HOW DO YOU MEASURE VIDEO EFFECTIVENESS?

The first thing is to what NOT TO LOOK FOR, when you're looking to measure the effectiveness of your personal videos on LinkedIn. Don't look at the vanity metrics. Don't look at the likes and don't look at the views of your video content. At least for the first three months.

It's a bit like going to a party, if you go to a party once and you don't know anybody, you probably got to work hard at working the room and introducing yourself. But if you go to the same party twice a week for three months, you're going to get to know people, right?

Look at profile views, connection requests and page likes if you’re on Facebook. Engage with other people’s content on LinkedIn and they’ll reciprocate on yours, that’s where relationships start. Yes, on occasion, you may get someone who hasn’t liked or commented on your content, but they want to meet you and maybe even do business. While we say, this isn’t likely until 3-4 months after you start, some clients have had it on their first video.

HOW MUCH TIME IS REQUIRED OF ME?

In the development stage we consult with you weekly to build your assets but once your content is live, we'll sit down with you every eight weeks to plan out your next three-month of videos.

Other than content planning, once the videos are posted, we expect our clients to comment and engage with people online and develop those relationships. We coach you through this process so you maximize and leverage the content that we create for you.

TALK ME THROUGH SCRIPTING AND FILMING?

We find that most advisers and brokers aren’t proficient with reading an auto cue and making it sound that it’s not read so, we plan the structure of your videos, how you start and end, what they key points are and this can be done in a free form delivery. Additionally, they know their business inside out, so it is a matter of trusting and backing your knowledge.

After our content planning session, we will provide you with everything you will need for the half day shoot. We record all your content for three months. Sometimes it takes 2 hours, sometimes the full four hours.

We only produce short-form videos which are 60-90 seconds as this work best on social media, so it does not take long.

WHAT TYPE OF CLIENTS WORK WITH YOU?

We tend to focus on advisers because of the high value they provide for customers and who are frustrated with the lack on engagement they're getting online. In the past, we have worked with other service businesses like recruiters, business brokers, real estate agents and marketers that want to get ahead.

People say that they want to grow but do you really?

We're not the people to call if you just want average.

You'll be hungry for success and realize the possibilities that talking head video offers and to do that, you'll be willing to get out of your comfort zone. We’ll do the rest. We're a no BS zone.

Our Clients.