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Helping advisers use video to connect 🚀with their audience and get leads on social media
It Starts With Your Message.
When I started posting video of myself on LinkedIn and Facebook in 2017 for my business, I just followed what other coaches and content creators were doing and I had up and down success.
I tried different styles and scripts and ways of doing video using only my smartphone.
But it was never consistent.
There were other challenges too.
Learning all the tech of video - editing, captions, lighting, sound as well post writing.
Not to mention how to use LinkedIn effectively and grow my audience.
Then in 2020 I found my groove.
After trialing and testing for three years, working one on one with clients and filming their videos, I found a framework that works.
A framework that drives the three key steps of getting your audience to value what you’re putting out online and ultimately get leads from posting organic video.
There are video and presentation coaches you can work with who are highly skilled in their craft who can show you how to use video and show up professionally on camera.
But I take it further.
I coach you in your message and presentation.
Knowing the script framework that you can use in your business to get conversations and leads on LinkedIn by investing in talking head video.
Want this for your business?
Let's push play to get started.
Four Easy Ways To Start.
We know that doing video of yourself can be hard but with the right guidance and support, we know that you can conquer video and use it in your business to build trust with your audience faster than other forms of content.
So here's four ways to get you started.
FILMING
WORKSHOP
Our in-person workshop is designed to give you massive value where you understand the content framework and script a video and get some camera presentation tips.
You'll also film your video at the workshop and we'll send it back to you, edited ready for posting on social media.
Ideal for small business owners or companies wanting to group train their teams.
CONTENT WORKSHOP
Since 2018, we've been posting videos on LinkedIn and Facebook and we've perfected the formula of five video styles that drive engagement of you and your business.
We unpack these five styles so you can build a three month content calendar to connect with your audience and get leads.
This is an online zoom workshop for business owners that want to DIY.
VIDEO
TRAINING
In this hybrid online and in person group training over four weeks, you'll work with John across the two most important pieces of the video puzzle.
Building your video calendar with scripts, rehearsal and recording.
Get it right from the get go and confidently produce video for your business.
Find out more about the DIY Kahuna Coaching Club.
PODCAST
TRAINING
As a former commercial radio broadcaster I want to show you how to create some sizzle,
Your own audio or video podcast that showcases your
personality & credibility for your audience.
We'll show you how to prepare, plan, record/edit and promote your podcast so all the world can see and hear your message.
Find out more about my podcast training.
Our Promise to You.
We're a champion for DIY.
Coaching you in your message, scripting and presentation for those who want to start using video in their business.
To help advisers like you start using the power of video.
To find your voice.
Our core value or promise, is to transform you
from good to great, to help you get conversations and leads on social through memorable and consistent video
of yourself.
The three core differences that set us apart are:
-
Video & Content Coach
We take the time and invest in you. Your personal presentation coach to hold your hand and ensure
that you're confident on camera and shine for your audience.
-
Social Media Platform Training
Video on LinkedIn is only as good if you know how to maximize the platform. Optimizing your profile for
lead generation, connection management and
content engagement.
-
Content Planning
We eat our own dog food.
We show you what content to create because I've done it myself and for clients on LinkedIn and Facebook.
To stand out on social media, you need the right content for your prospects at the different stages of
the buying cycle.
You Have Questions?
Answers for you.
WHAT DOES A VIDEO & CONTENT COACH DO?
A Video & Content Coach focuses on three core tenets.
-
Your audience. Who are you talking to while on camera?
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Your content. Making it memorable so it will resonate with your audience.
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Your delivery. How you bring your content to life through how you say it.
DIFFERENCE BETWEEN ORGANIC & PAID VIDEO?
We help you create video content for your social media channels and doing that consistently and organically.
It's not boosted. It does not have an ad campaign behind it. However, it makes sense that you repurpose some of your content into paid video ads to drive more prospects to your website or landing pages.
While we don’t do this for our clients, we can put you in touch with great digital marketing people to help you do it.
HOW CAN TALKING HEAD VIDEO WORK BEST?
There are a few factors which may determine when you start seeing results.
The first is, how many connections or followers do you have on LinkedIn and Facebook. Like anything, it takes time to grow. You need to be active on LinkedIn and engaging in other people’s content before people connect with you and your content.
Secondly, are your connections or followers, the people you want to be talking to about business? Normally when we start on LinkedIn or Facebook business pages, we invited old friends, colleagues, school friends so if you have 200 LinkedIn connections, it’s fair to say that maybe only a third of them could be your actual prospects.
Thirdly, most business owners want to see a ROI on any marketing activity. But video is not a marketing tactic, it’s a trust tactic.
You need to have a business sales strategy, be actively seeking out prospects through networking, email marketing, digital marketing or referrals – you cannot rely on the video content alone to bring you conversations online. People will look you up on social media after first meeting you and if you have video there – then voila, then the magic happens.
WHAT CONTENT WORKS BEST?
The number one mistake that I see a lot of businesses make, is they just talk about their business or sales. They talk about what they do. This is the wrong approach.
If you look at your personal Facebook page, your friends engage, like and share your personal stories, your challenges, your wins or your frustrations and this needs to be communicated in business as well. Not all the time but there needs to be a balance of content. Remember, people buy people first.
They buy your WHY you do what you do.
They also buy because of the type of person you are, your philosophy, your journey, the communities you support and the places your go. So, we share all of you on LinkedIn and Facebook, not just the business of transacting goods and services.
HOW DO YOU MEASURE VIDEO EFFECTIVENESS?
The first thing is to what NOT TO LOOK FOR, when you're looking to measure the effectiveness of your personal videos on LinkedIn. Don't look at the vanity metrics. Don't look at the likes and don't look at the views of your video content. At least for the first three months.
It's a bit like going to a party, if you go to a party once and you don't know anybody, you probably got to work hard at working the room and introducing yourself. But if you go to the same party twice a week for three months, you're going to get to know people, right?
Look at profile views, connection requests and page likes if you’re on Facebook. Engage with other people’s content on LinkedIn and they’ll reciprocate on yours, that’s where relationships start. Yes, on occasion, you may get someone who hasn’t liked or commented on your content, but they want to meet you and maybe even do business. While we say, this isn’t likely until 3-4 months after you start, some clients have had it on their first video.
CAN YOU DO MY VIDEOS FOR ME?
We started working with clients across a video subscription and while we still do this for some clients, most people want to either DIY or dip their toes in with a few videos to see if it works for them.
So, we can do some video production but our eight pack is a great place to start. Then we can see how effective it will be for you.
CAN I DO IT MYSELF?
Yes. Getting someone to do the videos for you can be expensive so we have a group training program but limited to 15 people, where you learn to map out your content, understand what equipment you'll need, get some rehearsal time and presentation guidance and we'll show you how to maximize your videos on the social platforms.
WHAT TYPE OF CLIENTS WORK WITH YOU?
We tend to focus on advisers because of the high value they provide for customers and who are frustrated with the lack on engagement they're getting online. In the past, we have worked with other service businesses like recruiters, business brokers, real estate agents and marketers that want to get ahead.
People say that they want to grow but do you really?
We're not the people to call if you just want average.
You'll be hungry for success and realize the possibilities that talking head video offers and to do that, you'll be willing to get out of your comfort zone. We’ll do the rest. We're a no BS zone.
Our Clients.
Get in touch.
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