
Across speaker training and the 10x10x10 video package.
I'll update this page with more in the coming months so you can see that I'm a safe pair of hands to help you achieve your business "speaking" goals.

Roma boosts her profile and client sales as a successful public speaker with 1:1 coaching.
Give me five minutes of your time to share the inspiring story of how Roma, a financial adviser from Roma & Co, learnt to be a more powerful presenter thanks to my 1:1 coaching.
Over the last seven years, Roma & Co have supported over 500 clients to achieve their financial goals. Before working with me, Roma was no stranger to public speaking. She’d been a member of Toastmasters and delivered dozens of presentations.
Clearly fab at what she does, waffling was holding her back. Ask her to talk about subjects like financial literacy, investing, and KiwiSaver, and she had a habit (like most people I coach) of diving into too much detail.
This meant her appointments could go over time, and her presentations were not as slick as they could be.
Unlike some of my clients, Roma’s not shy of the spotlight.
She regularly trains workplaces and inspires larger crowds of fifty or more at events, including Auckland Young Professionals (AYP).
She’s the first to admit:
“If you start talking to me about finance, I’m super passionate. You get me on a topic and I'm off."
While I’m not here to dull her passion, I knew that with some 1:1 coaching she could become a highly successful, succinct, and sought-after public speaker.
Let’s start with Roma’s top five goals:
Bringing out Roma’s inner storyteller
Even with our shoddy attention spans, a story holds our interest because it speaks to our emotional side. This is the part of us that convinces us that we can trust and relate to the speaker.
I coached Roma on storytelling techniques to deliver powerful intros and outros, and to leave her audience eager to work with her.
Storytelling devices also create a framework which Roma now uses to keep her client meetings on track, too.
Succinct, interactive, and memorable presentations
Following my advice, Roma regularly uses the online polling platform, Slido, so audiences can interact with her workshop content.
This is perfect for her younger audiences. AYP are typically 18-35 years old, and they expect workshops to be digitally interactive.
Roma used to speak too quickly, too. A problem I see all too often, she’d risk losing her audience’s attention, and they’d miss crucial details. After coaching, she now commands any stage by slowing down, repeating key points for emphasis, and pausing to allow information to sink in.
Adjusting habits starts with awareness.
Roma says my coaching has helped her notice when she uses filler words and be aware of how she sounds. Thanks to some adjustments, she is consistently making the ideal first impression.
How does working with me compare to group work?
Roma appreciates how my feedback comes from my professional broadcasting background, and it’s more direct and personalised than group-style coaching.
“With John, I can be myself. I can say this is how I feel. And then John will say let’s try this.”
I tell you how it is to bring out the best in you
I see too many presenters weaken their message with too many slides.
Roma reaches out to me when prepping for upcoming presentations. I tell her when she’s gone overboard on the slides, so she knows what content should stay and what should go.
She also catches herself in the moment when she’s speaking too quickly or going off topic, and she’ll adjust.
It’s like having me on her shoulder coaching her to:
“Take your time, steady your breathing, stay on topic, pause.”
Roma’s gained so much from coaching.
Want results like Roma for yourself?
If you’re ready to:
get in touch for a free consultation today!

“Incredible value for money.” CopperFox credits a welcome boost in visibility and marketing confidence to 10x10x10
I’m chuffed to share with you another success story.
This time it’s all about how previously camera-shy CopperFox's Tony Rutherford, went on to share 30 punchy and powerful marketing videos.
Together with his business partner Rob, Tony draws on 35-years of commercial, financial, and strategic experience – across multiple industries and global locations – to advise hundreds of business owners (me included!) on how to succeed during start-up, scaling, or exit.
And the results are impressive. CopperFox’s clients have increased their revenue while keeping their costs under control, embedded the right business systems and strategy, become more resilient and efficient, managed and run successful projects, entered new markets, and sold their businesses at values they can be proud of.
With all this client success to shout about, what’s the issue?
Like the vast majority I coach and support, marketing was not Tony’s forte or comfort zone.
We connected on LinkedIn after he recognised a gap:
“Despite being switched-on intelligent guys, we had a problem with not having enough visibility."
After seeing examples of my work on LinkedIn, and more importantly the results, Tony felt inspired to start showing up on video himself.
This led him to invest in my 10x10x10 video program over three months. And now CopperFox has 30 videos that immediately speak to the challenges they solve and why people should choose them.
Here’s the story of how we got there.
Let’s start with Tony’s top five goals:
But first, a catch-up over coffee and cake – and some clarifying questions;
Before we got stuck into making the videos, I met Tony for coffee and cake. I wanted to know more about what CopperFox does, and what they personally want to get out of their business.
“John asked some searching questions around, not just what do we do in business, but what is it you personally want to get out of it? It was a really good starting point.”
Next, a structured process
A man of structure and strategy, Tony appreciated the next stage of my process too: guiding him through the various planning stages of a video.
So, before diving into the scripts, I explained how vital it is to identify and decide for each video:
Each element needs to have the client in mind, especially what will resonate and appeal to them.
In this way, I supported Tony to shift his focus away from what CopperFox does to how they understand and problem solve their clients’ challenges.
“Putting that client lens on was important and a bit of an eye opener for us…you've got people's attention spans for a very short period of time, so you need to connect with them in a meaningful way.”
Thirty videos later – viewings on social media up by hundreds of percent
Tony reports that their videos have sparked lots of conversation and given CopperFox greater brand awareness across several marketing channels.
“It’s not just within LinkedIn. We’ve gone onto Facebook and done ads, and the videos are on Instagram and our YouTube CopperFox channel.”
‘A great learning experience. I’m very happy with the output.’
Tony admits that he felt awkward at first. But with practice, repetition, and reassurance, he gradually felt more comfortable in front of the camera.
“I learned a lot from the experience. John does it in a very kind, but astute way.”
Tony and CopperFox have grown so much from 10x10x10. And you can experience these results too.
The client-first messaging developed through 10x10x10 has influenced their website content. This means more website visitors are likely to see themselves in CopperFox’s web copy, therefore motivating them to act.
Want results like Tony for yourself?
I love working with Tony, and it seems the feeling’s mutual.
"I unreservedly recommend John because he's a very honest, authentic, personable guy that provides incredible value for money and a client-centric service."
So, if you’re ready to:
Get in touch for a free consultation today!

How software engineer, Hindujhan, overcame his public speaking dread to grow his digital marketing business
Globally, the fear of public speaking – known as glossophobia – is rampant. But this goes out to the brave souls: if you work on overcoming this fear you get to experience the personal and commercial pay-off from being seen, known, trusted and loved, as well as the freedom to share your perspective and expertise to new audiences.
Just like my client Hindujhan is experiencing right now as you read this.
Hindujhan is the founder and lead software engineer of The Permalinks, a New Zealand-based digital marketing agency. This is his story of how he confronted his fear of public speaking, with my coaching, to become a calm, clear and confident presenter.
But first, some context. The Permalinks help you drive traffic to your website and then convert visitors to sales. They do this through SEO, paid ads, content marketing and more. It’s fair to say their clients have experienced extraordinary results. As an example, they’ve helped several businesses grow from nothing to bring in around $4 million in annual revenue.
Hindujhan and I met at BNI and instantly clicked. I soon discovered that while exceptional at client delivery, he was a reserved speaker.
When asked to deliver a presentation, he used to fret over what other people would think. His anxiety would have a physical effect on him – he described a “shivering” sensation. Understandably, this meant he would tend to forget important information, despite his technical know-how. He’d also rush and speak softly to get it over with.
"I have this insecurity when it comes to speaking. That's the reason I didn't want to do it to be honest.”
You’d think that this fear would mean that he didn’t care for public speaking at all. But the opposite is true – being a keynote speaker is one of his dreams.
With all these factors to consider, it was abundantly clear just how much Hindujhan would benefit from my 1:1 coaching.
Let’s start with Hindujhan’s top five goals:
Using a framework and repetition helped him steadily tackle his fears
I coached him through a key storytelling framework which he can use in all his presentations to keep his audience’s attention.
The three-step framework goes like this:
reveal the outcome or transformation.
At the same time, I encouraged him to stretch his comfort zone bit by bit. He practised speaking in progressively challenging environments – first in front of just me, then small crowds, and then in front of a large audience – to help him reduce his anxiety and demonstrate that he can command a stage and hold an audience’s attention.
Never forget this: I’ve got you
Although I want all my clients to challenge what they see possible, you will never doubt that I’ve got your back. I’ll never minimize the courage it takes to face your fears.
This means, for as long as I’m coaching Hindujhan, I can remind him of the fundamentals and reassure him before he sets foot on a stage.
‘Slow down, slow down, slow down.’ Using your voice as a powerful instrument to influence, engage and convert
Another thing we worked on was voice control. I demonstrated how to speak clearly, slowly, and with optimal intonation and volume. Naturally soft-spoken, I kept on encouraging him to speak up.
Although this felt uncomfortable at first – he’s polite and doesn’t like disrupting people – he’s become increasingly comfortable with speaking louder and taking up space.
Hindujhan now repeats this mantra to himself: “slow down, slow down, slow down”.
‘Stand straight, shoulders back, speak up.’ How you say it is as important as what you say
Through my coaching, Hindujhan reflects on this truism: how you deliver is as important as the content of your message. That’s why he now pays attention to his body language: his expressions, gestures, and posture. He’s realised how important these factors are to make a fast and fab first impression.
Hindujhan’s grown so much from coaching. And you can experience these results too.
Want results like Hindujhan for yourself?
If you’re ready to:
Get in touch today for a free consultation.
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