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Lighting - film in good natural light (on your face), preferably outside.
Camera postition to person - shoot chest to head, no zoom in required, about 500mm from the person
Presentation - Relax, warm up, put bullet points on a post it note on the back of the camera (if needed)
Take your time and breathe during the video delivery. Smiles win.
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Watch this video to get some of your questions answered around social media video.
If you have any specific questions, feel free to reach out on LinkedIn, Facebook or on the phone.