HOW TO DIFFERENTIATE
YOUR BUSINESS AND STAND ALONE.
Develop Your Founders Story.
The founder’s story has power.
It’s the first and sometimes only story that a business needs. It’s always very personal and full of feeling. It’s human and insightful - calling to right a wrong, fill a gap, be of greater service.
But many business owners, only share 'what' they do. The goal is to be remembered. That's where your story comes in. They get listened to. And recalled by others if told right.
What's In It For You?
A finished story - about why you do what you do and get results,
But a founder’s story is just that, a story.
With characters, places, things, problems and insights and, of course, a problem that is solved by you, leading to where you are today, along with your hopes and dreams for the future that you future customers can buy into.
Told with passion and emotion.
It frames your "why", tells three to four narratives to cement that why, your vision and mission and written in your values.
It can be told... everywhere your prospect "buys" you.
Tell it on your website "about us" page, client presentations, networking, pitches, blogs, social media or when you speak.
How I Do It?
Our coaching is online (Zoom) over 4-6 weeks.
I'll interview you (I learned how to do this really well as a commercial radio broadcaster) and I'm not afraid to ask important questions.
The hard questions.
From the interview transcript we'll craft together your story narratives and give you story structures so you easily tell your story when in-person.
In our last session, we'll align your story to your marketing or business plan along with your vision and mission. We'll rehearse your story so you can tell it when you speak with your prospects or when you speak on stage.
Most of all, it's fun and easy to work through the process.
Some clients want to record a website video of their story, which I can help prepare you so you're confident and professional on camera.
Ask me about this option when you get in touch.
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Your Why
Communicate the core thought that summarises your reason in business.
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The Story
The story narrative positions your "why" told through your values. This will include client successes, insights and all call to action.
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Your Vision
How you will impact your future clients and the legacy of your business or brand.
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Your Values
Your authentic personality shines through the language that you're using in your story.
Client Testimonials.
"John helped me develop my story which was hidden deep inside me. John has a knack of asking the right questions to extract the best possible result. Plus he has the patience of a saint. It is all very exciting. I'm excited to share my story".
Dean Thompson
Owner, Trade Checka, 2023
"It was a ‘hell yes’ from me when we first created the opportunity to develop my story into a presentation that would be impactful for so many. My vision is very pioneering and outside my expertise of nearly three decades in healthcare and having guidance from an expert has been invaluable. John has kept me on task of creating the story that needs to be shared with the emotion that needs to be heard".
Jacqui O'Connor
Lead Advocate, Heartplace Hospital, 2022
"John was brilliant in helping my unravel my story. With it, I can effectively communicate
my passion to my clients."
Keith Jones
Mortgage Adviser, Loan Market 2023
"I thought I could get away with a story that was a combination of AI and my input. I was so wrong. John coached me to tell the heartwarming story about my mother and how her story connected with the restaurant in Remuera. Highly recommend you get John to get the best of out you too".
Daniel Wong
Owner, Aunt Mei's Hong Kong Fusion 2023
"I knew that storytelling in business was important, but I'm not so good at it, so I'm glad that John came into my world. I am excited about taking John to India in January 2024 where I'll share my story on stage in four presentations in Mumbai and Delhi. It's awesome having John's expertise in storytelling and public speaking to help me get my point across to prospects and students. He's a good man to have on your side".
Warren Fernandes
Owner NZ Education Advisers, 2023
"John was amazing. I thought my past was quite dull and boring, but apparently not. He was able to weave my past into a cohesive story, and it's perfect. I now use my story when I meet new clients in my recruitment business and when I network through BNI. When I share it, people understand me and how I can help them".
Linda Dixon
Owner LD Recruit, 2023
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