Turn Your Work Into Stories That Win Clients.
A Practical 10x10x10 Workshop on Writing Client Success Stories That Sell.
You solve real problems for real clients, yet when someone asks “What do you do?”, the answer feels vague.
In this hands-on story workshop, you’ll learn how to structure, write, and tell compelling client success stories, one for each problem you solve, so prospects instantly understand your value and trust your expertise.
People don’t buy services—they buy outcomes.
A well-told client success story shows:
You understand the problem
You’ve solved it before
You know how to think, not just execute
This workshop helps you turn your past work into your strongest sales asset. It's also one of the core stories I teach in the 10x10x10 video package.
Walk away with clear, repeatable stories you can use in 10x10x10 video scripts, sales calls, proposals, presentations, and on your website.
What You'll Learn.
1. The Anatomy of a High-Impact Client Success Story
Learn the simple story structure that makes your work easy to understand and hard to forget without exaggeration or hype.
2. How to Map Stories to the Problems You Solve
You’ll identify the core problems your clients hire you for and create one clear success story for each so you always know which story to tell.
3. Turning “What We Did” Into “Why It Worked”
Move beyond timelines and deliverables. Learn how to highlight decisions, trade-offs, and insights that position you as an expert.
4. Writing Stories You Can Tell Out Loud
Your stories won’t just live on a page. You’ll learn how to tell them naturally in conversations, pitches, and meetings.
5. How to Reuse Stories Everywhere
Turn one story into multiple assets:
Sales conversations
Website case studies
Proposals and decks
LinkedIn posts and talks
By the end of the workshop, you’ll have:
A clear framework for writing client success stories
At least one complete, polished success story
A repeatable method to create more stories on your own
1-2 stories you could use in your 10x10x10 video package
Confidence in how to talk about your work without sounding salesy
This is not theory. You’ll be doing the work in real time.
Register Your Spot.
If you are;
Consultant or advisor
Coach or service providers
Founders who sell expertise
The workshop is 9:00 AM (NZT) on Thursday 12 February 2026 on Zoom for 1.5 hours.
US clients, all Wednesday day prior
Pacific (PT): Noon - 1:30 PM
Mountain (MT): 1:00–2:30 PM
Central (CT): 2:00–3:30 PM
Eastern (ET): 3:00–4:30 PM
Limited to 12 spots. You'll get an email with the Zoom link.
USD $25
100% Privacy. We Will Never Spam You!
Copyright @ John Maybury - All Rights Reserved
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT
endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.