Get 3-6 Months Of Social Media Content With
Storytelling.
Today, it’s not enough to have a product or service that just solves a problem.
For your brand to resonate with audiences, you need to go one step further and do what humans do as part of their daily communication - tell stories.
In this coaching program, I'll help you write 36 posts for distribution on your social media channels and show you how you can use stories so you connect with your ideal customer on a deeper level.
The Ingredients Of Your Story.
A successful story should enable your target audience to articulate why you are different, how you help, and why they need your product or service.
An audience will better understand and remember these details when your story delivers both functional information and emotional evocation.
A story that includes the following story elements promotes audience engagement:
A Story Arc: Set up a problem, create a solution, and celebrate the success of overcoming that problem.
A Framework: Build your brand on an existing story framework. These frameworks naturally create tension and resolution within a story.
Sticky Details: Create memorable stories by avoiding clichés and vague descriptions. Pepper in vivid detail at pivotal moments of the story. Striking details help make a story more memorable.
Brand Personality: Reinforce customer expectations by establishing your brand personality. Personality comes through in the voice and tone of your story and through personifications of characters, dialog, and objects.
Simplicity: Keeping the story simple. Cut anything that doesn’t serve a clear purpose.
Relatability: When you create your story, authentic connection with your target audience is essential. Your story must build trust, both on a functional and an emotional level, and inspire a sense of pride and community.
What You'll Learn.
You'll get at least 36 written posts for your social channels but you'll get all the tools to write the next 36 posts after working with me.
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Content Strategy
You'll get a mapped out content strategy for an entire year's posts. All the topics and subjects that your audience wants to know about your business.
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Story Structure
A simple story structure that you can apply to every post and it'll work every time.
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Photography
I'll show you what images you should use with the written posts and how to build your authority and personal brand on social media.
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Writing Tools
Learn how to write emotionally for your audience in a way that they can understand and ultimately connect with you and comment.
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Publishing Tools
Let's make the publishing easy so I'll introduce you to tools that can be uploaded and set and forget.
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Audience Engagement
The most important reason why you're posting is to connect with your audience in the comments, but there's a secret to developing relationships on social media. I'll show you how.
Lead Advocate at Heartplace Hospital
Jacqui O'Connor
"I was connected with John Maybury earlier this year and he directed me to experts in Marketing I needed at the time. They then redirected me back to him when I needed expertise in performance coaching.
It was a ‘hell yes’ from me when we first created the opportunity to develop my story into a presentation that would be impactful for so many. My vision is very pioneering and outside my expertise of nearly 3 decades in healthcare and having guidance from an expert has been invaluable. John has kept me on task of creating the story that needs to be shared with the emotion that needs to be heard to create great change from the chaos we are witnessing in healthcare.
I would whole heartedly recommend connecting with John to take up this opportunity of creating a difference in the world that is screaming out for it right now".
CEO at Pakariwha
Farrukh Mirza
“John knows when to push and get the best out of me. I like to do things my way, purposely, but working with John he was able to extract the best of my story so it connected with my audience on a deeper level. Isn't that what it's all about?"
Owner at Trade Checka
Dean Thompson
Bespoke Travel Experiences at at Travel Managers
Bryce Read
“When John spotted me on LinkedIn resharing other people's travel posts he said that I could do better. And I have. He's coached me to develop my story - my own story that is unique to me, along with social media content that I can share on LinkedIn that attracts the clients I want to talk to. You make it so simple John, so thank you."
This training is delivered one on one over 8 weeks.
Via Zoom.
Get in touch and I'll send you a proposal.
I will never share your email. Ever.
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