A successful story should enable your target audience to articulate why you are different, how you help, and why they need your product or service.
An audience will better understand and remember these details when your story delivers both functional information and emotional evocation.
A story that includes the following story elements promotes audience engagement:
A Story Arc: Set up a problem, create a solution, and celebrate the success of overcoming that problem.
A Framework: Build your brand on an existing story framework. These frameworks naturally create tension and resolution within a story.
Sticky Details: Create memorable stories by avoiding clichés and vague descriptions. Pepper in vivid detail at pivotal moments of the story. Striking details help make a story more memorable.
Brand Personality: Reinforce customer expectations by establishing your brand personality. Personality comes through in the voice and tone of your story and through personifications of characters, dialog, and objects.
Simplicity: Keeping the story simple. Cut anything that doesn’t serve a clear purpose.
Relatability: When you create your story, authentic connection with your target audience is essential. Your story must build trust, both on a functional and an emotional level, and inspire a sense of pride and community.