Create Your Authentic Business Story To Connect With Your Audience.
Today, it’s not enough to have a product or service that just solves a problem.
For your brand to resonate with audiences, you need to go one step further and do what humans do as part of their daily communication - tell stories.
In this coaching program you'll create your story so you can tell it through your social media, website and communication with your prospects both on stage and online - so you connect.
The Ingredients Of Your Story.
A successful story should enable your target audience to articulate why you are different, how you help, and why they need your product or service.
An audience will better understand and remember these details when your story delivers both functional information and emotional evocation.
A story that includes the following story elements promotes audience engagement:
A Story Arc: Set up a problem, create a solution, and celebrate the success of overcoming that problem.
A Framework: Build your brand on an existing story framework. These frameworks naturally create tension and resolution within a story.
Sticky Details: Create memorable stories by avoiding clichés and vague descriptions. Pepper in vivid detail at pivotal moments of the story. Striking details help make a story more memorable.
Brand Personality: Reinforce customer expectations by establishing your brand personality. Personality comes through in the voice and tone of your story and through personifications of characters, dialog, and objects.
Simplicity: Keeping the story simple. Cut anything that doesn’t serve a clear purpose.
Relatability: When you create your story, authentic connection with your target audience is essential. Your story must build trust, both on a functional and an emotional level, and inspire a sense of pride and community.
As a former radio broadcaster for 10 years on Newstalk ZB, Hauraki, ZM and The Hits, I learned first-hand how to create a "show", build an audience and present professionally.
But I almost didn't get there. Aged nine, I developed a stutter. Over the next eight years, I invested in speech and voice lessons, theatre performances and acting lessons to improve my diction, voice and confidence.
I now help ambitious leaders and owners speak with impact, tell stories, online and offline, to build their confidence.
Share Your Story.
There are so many different places where you can share your business story.
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Website
Your website 'about' or 'team' page is often the first place people go to learn about your company.
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Blog
On a blog, you can share more in-depth stories about your business, and provide valuable information to your customers and prospects.
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Networking Events
Attending networking events and conferences is a good opportunity to share your business story with potential customers, partners, and investors.
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Social Media
Facebook, Instagram, and LinkedIn, are great places to share your business story and connect with customers and followers.
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Marketing Material
Your business story can be included in flyers, brochures, press releases, and presentations, to help provide context and background information about your company.
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Speaking
Your business story can be shared when you speak publicly at events, on a podcast or on video to connect and engage.
Lead Advocate at Heartplace Hospital
Jacqui O'Connor
"I was connected with John Maybury earlier this year and he directed me to experts in Marketing I needed at the time. They then redirected me back to him when I needed expertise in performance coaching.
It was a ‘hell yes’ from me when we first created the opportunity to develop my story into a presentation that would be impactful for so many. My vision is very pioneering and outside my expertise of nearly 3 decades in healthcare and having guidance from an expert has been invaluable. John has kept me on task of creating the story that needs to be shared with the emotion that needs to be heard to create great change from the chaos we are witnessing in healthcare.
I would whole heartedly recommend connecting with John to take up this opportunity of creating a difference in the world that is screaming out for it right now".
CEO at Pakariwha
Farrukh Mirza
“John knows when to push and get the best out of me. I like to do things my way, purposely, but working with John he was able to extract the best of my story so it connected with my audience on a deeper level. Isn't that what it's all about?"
This training is delivered over four one-hour online sessions.
Available one-on-one or for a small group.
Register your interest and I will come back to you with a phone call and a proposal.
I will never share your email. Ever.
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