
Here are some smart ways past clients have used their videos:
Social Media Content – Educate, inspire, and show how you solve problems.
FAQ & Blog Videos – Answer the questions your customers ask again and again. Build trust while saving time.
Sales Videos – Cut through the noise with scroll-stopping content for Meta and Google Ads.
Landing Page Explainers – Show exactly what you offer and why it matters.
Founder Stories – Share the heart behind your business and why you do what you do.
Testimonials – Let your happy clients do the selling for you.
Success Stories – Turn real results into compelling proof with story-led structure.
Email Newsletters – Get sales from your email list.
Personal Insights – Share lessons and moments that make your brand unforgettable.
Interviews – Bring in your clients or suppliers to add credibility and perspective.
We’ll guide you through choosing your perfect 10.
That feeling is elusive. But when you get it, you feel unstoppable.
I’m talking about finding your voice.
You see, I stuttered as a kid. I wanted to be a radio broadcaster but my inability to communicate held me back. I embraced coaching and 10 years later, the stutter was gone. I worked at ZM and Newstalk ZB in Christchurch, The Hits in Hamilton and then Hauraki, The Breeze and Magic in Auckland for 10 years.
So I understand your frustration when you’re hit by that brick wall. It’s my job to help you smash through it.
For the first three years of my business, I was a talking head video coach, taking clients through the process of DIY video. Storytelling, planning, distribution, editing etc. But the stumbling block for most folks is the video production step.
Filming yourself professionally.
Most think they can do better with every take and they are never happy.
Then in 2024, magic happened.
I was sitting in a Herne Bay café on a cloudy May morning with Steve, a video production friend. As he sipped his hot chocolate he said “John, are you open to collaboration?” I didn’t need much convincing and in my big voice, “Yes." Everyone in the café heard my excitement.
Fast-forward, we’ve had 130 clients experience the 10x10x10 difference with videos for their social media, website and blogs. Helping their audience see them, hear them, connect and win business.
That’s why you do it, yeah?
The 10x10x10 offering has extended into on-location filming as well as the studio and now in Australia and the USA. Clients say, “John, you’ve made this easy. I wish I had done this earlier”.
So, I take great pleasure in every client’s transformation from “I hate doing videos” to “I feel confident to do another ten”.
Because I’m here to help you find your voice.
CONTENT PLANNING AND STORY COACHING
Our content planning process helps you clarify what you want to say, who you’re saying it to, and why it matters.
By aligning your videos with your goals and audience needs, you’ll create videos that connect.
Every great video starts with a story, and we help you uncover the human angles behind your message, so your audience feels something.
ONE-HOUR FILMING WITH ON-CAMERA TRAINING
We bring the camera and the confidence.
In just one hour on-site, we’ll capture 10 professional videos while coaching you through how to present naturally and powerfully on camera.
You’ll learn practical techniques to relax, connect, and deliver your message with ease, so you not only walk away with polished footage but also new presentation skills that last well beyond the shoot.
EDITING AND SOCIAL MEDIA CHANNEL
COMMUNICATION
This is where your content comes to life.
We craft your footage into engaging, scroll-stopping videos tailored for your social platforms, complete with captions, branding, and pacing that keeps viewers hooked.
Then, we help you plan how and where to share it, so your message reaches the right people, builds connection, and drives real engagement across your channels.
VIDEO ANALYTICS AND LEAD
GENERATION
We turn views into value.
By tracking how your audience engages with your videos, we help you understand what’s working and where to optimise.
You’ll gain clear insights into performance, reach, and viewer behaviour by turning data into smarter content decisions.
We'll coach you to be smarter with your social media engagement so it turns into tangible results.
TWO TAILORED STYLE OPTIONS.
On-location videos are designed to "show" your prospects what it's like working with you. At your office, café, car, with clients, or chosen setting, they add authenticity, context, and visual credibility to your message. They are ideal for showcasing your brand-in-action on social media and creating a more natural, relatable connection with your audience.
Studio videos, by contrast, are filmed in a controlled environment with professional lighting, sound, and backgrounds, delivering a polished, distraction-free result that keeps the focus entirely on your message. Studio filming is best for websites, paid ads or blogs, when you want consistency, precision, and a highly refined, premium look.
Choose one style or a combination of both.
USA, AUSTRALIA & NEW ZEALAND CLIENTS
Studio
4–6 weeks, start to finish
Up to six people filmed
Weekly online script coaching
Written scripts with teleprompter
Online training school for templates and downloads
Options for copywriting, video strategy and extra editing
Watch client examples and testimonials here:
USA, AUSTRALIA & NEW ZEALAND CLIENTS
On-Location
Fast turnaround
Ideal for 1–2 people
Freestyle delivery
Presentation training
Online monthly planning
Full editing
Watch client examples and testimonials here:
Frequently Asked Questions.
Do I Have To Look At The Camera?
We give you the option of filming off-camera with a series of questions that you supply us so you don't need to look down any lens!
What Sort Of Training Do You Provide?
Our training is comprehensive.
We have an online training portal with training videos for each step along the 10x10x10 filming journey.
You'll get free script examples, story structures, script openers, downloads and templates to help write your scripts.
We deliver a one-hour online training session each week with script and story writing training and feedback.
Most customers take about four weeks to write their 10 scripts. If you've never filmed with a teleprompter, then we'll give you a further two weeks to prepare.
On the filming day, we'll give you presentation direction and coaching so you are professional and look as good as you can be. After filming, our life & vitality expert can guide you through the challenges of posting your videos, including dealing with imposter syndrome.
I'm Not Sure if I Need Ten Videos Per Month?
Business owners often underestimate how much content they actually need.
Social platforms reward consistency, and having 10 short videos each month gives you the flexibility to post regularly without scrambling for ideas.
Think of it as a content bank: you can spread them across your socials, emails, and website. Some months you’ll use all 10, other months you might hold a few back.
The point is, you’ll never run out of fresh, relevant video content to stay visible and top of mind.
Your videos will be scripted in a way that you can use them again and again.
We have a price for just 10 videos, but it'll be worth your while to choose a multi-video package.
Can I Choose Studio and On-Location?
Yes.
For a small fee, our packages allow for a combination of studio and on-location, so you can have the best of both experiences.
Can You Coach Me Remotely?
Yes.
We can coach both you and your camera person for the on-location option.
You find a "girl or guy Friday" and we'll show them how to film on a mobile phone with expert guidance on audio, lighting, framing, wardrobe and filming tips.
The first month will take a little longer, but then you'll find your groove and filming will be both fun and fast.
Can You Write My Scripts For Me?
Yes.
For a small fee, we can get our copywriter to interview you for 30–40 minutes, and then they'll write up your 10 scripts. You can make changes to your scripts before filming. Perfect for busy people.
Can I Bring Clients Or Team Members To Film?
Yes.
We allow a maximum of four people for one shoot.
This could be a business owner and three other people. They can be clients delivering testimonials, staff members talking about their roles in the business or suppliers talking about their involvement in the business.
Why Are The Videos Only 20–60 Sec?
Because your audience is busy.
These videos are "top of the funnel", designed for people who don't know you.
Platforms like Instagram Reels and TikTok have set the standard for short-form content, and most viewers are time-poor.
It’s a myth that a powerful message needs to be long or full of words.
What really matters is your face, your brand, and the problems you solve for your clients. That’s what keeps people watching from start to finish.
And with my system as a speaker coach, I’ll help you create insightful, punchy videos that land with your audience every time.
How Many Months Do I Have To Commit?
The minimum commitment is three months, although you can purchase just 10 videos (both on-location and studio).
Here’s why: building a strong video presence doesn’t happen overnight. It takes time to find your voice, refine your delivery, and let your audience get used to seeing you consistently.
Three months gives us enough runway to create momentum, measure what resonates, and build a rhythm you can sustain.
By the end of that time, you’ll have a proven library of content, real data on what works, and the confidence to keep showing up on video.
Can This Service Be Used For Training?
Absolutely.
Once you complete the three-month (on-location) package, we'll then spend the next month training your team to film the videos.
We'll train you and your team on how to handle a mobile phone and bring them up to speed on planning, storytelling and analytics.
We’ll guide them step-by-step on framing, audio, and lighting and editing, so your content looks sharp and professional, even without fancy equipment.
You'll then be able to do it all yourself.
PRICING AND INCLUSIONS
Below is the pricing for both the studio and on-location (NZ, Australia and USA).
It's the best value for story & script writing and your business development.
If you're a video production business in the USA, the studio model provides a low-cost entry point for clients and a new revenue stream for you.
Get in touch here for a discussion and proposal.
Studio
Crafted for First-Time Video Creators
$1,000
Per Month*
10 Videos p/m
30-60 sec per video
Filming In-Person
Web, social, email, ads
Group script training
Studio filmed
Online training school
Presentation training
Editing options
*Min three-month. Post captions/writing an additional $500 p/m and 10 videos as a once off at $2,000.
Bonus options for copywriting, photography, film at your location and video/marketing strategy.
Book A Consultation Or
Sign Up To Studio Today.
On Location
Crafted for Time-Poor Professionals
$2,000
Per Month*
10 Videos p/m
20-40 sec per video
Filming In-Person
Ideal for social media
1 on 1 or remote
Multiple locations
Content planning
Presentation training
Fully edited
*Min three-month. Post captions/writing an additional $500 p/m and 10 videos as a once off at $4,000.
The best value on-location pricing in New Zealand.
Book A Consultation Or
Sign Up To On-Location Today.
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